Exceptional People + Purpose Beyond Profit = Watershed Outcomes

Exceptional People + Purpose Beyond Profit = Watershed Outcomes

Marketing Campaigns Lead



Marketing & Communications
Posted on Thursday, June 20, 2024

Headway’s mission is a big one - to build a new mental health care system everyone can access. We’ve built technology that helps people find great therapists with the first software-enabled national network of providers accepting insurance.

1 in 4 people in the US have a treatable mental health condition, but the majority of providers don’t accept insurance, making therapy too expensive for most people. Headway is building a new mental healthcare system that everyone can access by making it easy for therapists to take insurance and scale their practice.

Headway was founded in 2019 – since then, we’ve grown into a diverse, national network of over 30,000 mental healthcare providers across all 50 states who run their practice on our software. We’re a Series C company with over $225m in funding from a16z (Andreessen Horowitz), Accel, GV (formerly Google Ventures), Spark Capital, Thrive Capital, and Health Care Service Corporation.

We want your time here to be the most meaningful experience of your career. Join us, and help change mental healthcare for the better.

Our Campaigns team is building a best in class integrated marketing engine. Reporting to the Senior Manager, Marketing Campaigns, you will be a data-driven marketer who infuses the voice of the customer into creative marketing campaigns to grow our mental health provider network. The ideal candidate has experience dreaming, planning, launching, and determining success of marketing campaigns that drive direct-response goals. The campaigns team is just getting started and we’re excited for you to help shape where we’re going.

You will:

  • Build and manage full-funnel marketing campaigns and large moments – from end-to-end including ideation, execution, launch, and reporting results that speak to the soul of mental health providers
  • As the connective tissue in marketing, manage the team’s calendar of initiatives to be shared across the team and to leadership
  • Create and document repeatable process that make our campaign go to market engine run seamlessly and provide a great experience for stakeholders we partner with
  • Build relationships with stakeholders across marketing (product marketing, content, creative, design, channels) and cross-functionally (in-house experts, corporate communications, sales, analytics)
  • Get to know our audience at a deep level – their world, challenges, day-to-day experience – and use that knowledge to help shape our campaigns strategy
  • Dive into the numbers to plan how our campaigns will help us achieve our goals and close the loop if they actually did – and what we can learn for next time
  • Be a continuous learner and stay on top of the latest marketing trends and effective ways to reach an audience

You’d be a great fit for this role if:

  • You have 4-6+ years of experience building and scaling multi-channel lead generation marketing campaigns
  • You are highly detailed and process-oriented – working with a range of stakeholders, numerous steps + deadlines, and a spreadsheet with dozens of deliverables is your bread and butter
  • You’ve built campaigns that include webinars/digital events and/or landing pages
  • You’ve partnered with marketing channels like email/lifecycle, paid, social to amplify campaigns and nurture new leads
  • You have high critical thinking skills and a strong bias towards action – you can take ideas from a range of sources without stalling forward progress
  • You have experience at high-growth tech companies in a B2B role (preferred)

Compensation and Benefits:

  • Salary information is based on a single salary target per role and is differentiated based on geographic location (Group A, B, or C)
    • Group A: $135,000
    • Group B: $121,500
    • Group C: $108,000
    • Examples of cities located in each Compensation Grouping:
      • Group A = NYC, SF/Bay Area, LA Area, Seattle, Boston, Austin, and San Diego
      • Group B = Chicago, Miami, Denver, Washington DC, Philadelphia, Atlanta, Minneapolis, Nashville, Sacramento, Phoenix, and Portland
      • Group C = All remaining cities
  • Benefits offered include:
    • Equity Compensation
    • Medical, Dental, and Vision coverage
    • HSA / FSA
    • 401K
    • Work-from-Home Stipend
    • Therapy Reimbursement
    • 16-week parental leave for eligible employees
    • Carrot Fertility annual reimbursement and membership
    • 13 paid holidays each year as well as a Holiday Break during the week between December 25th and December 31st
    • Flexible PTO
    • Employee Assistance Program (EAP)
    • Training and professional development

We believe a team's strength is in its people, and we cannot achieve this mission without a team that reflects the diversity of this problem - across race, ethnicity, gender, sexuality, age, national origin, religion, family status, disability, military status, and experience.

Headway is committed to the full inclusion of all qualified individuals. As part of this commitment, Headway will ensure that persons with disabilities are provided with reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or receive other benefits and privileges of employment, please contact talent@findheadway.com

Headway employees work remotely across the US, with the option to work from offices in New York City and San Francisco. Headway participates in E-Verify. To learn more, click here.