Exceptional People + Purpose Beyond Profit = Watershed Outcomes

Exceptional People + Purpose Beyond Profit = Watershed Outcomes

Head of Member Growth Marketing

Maven Clinic

Maven Clinic

Marketing & Communications, Sales & Business Development
New York, NY, USA
Posted on Thursday, May 2, 2024
Maven is the world’s largest virtual clinic for women and families on a mission to make healthcare work for all of us. Maven’s award-winning digital programs provide clinical, emotional, and financial support all in one platform, spanning fertility & family building, maternity & newborn care, parenting & pediatrics, and menopause. Employers and health plans trust Maven’s end-to-end platform to improve clinical outcomes, reduce healthcare costs, and provide equity in benefits programs. Founded in 2014 by CEO Kate Ryder, Maven has raised $300 million in funding from top healthcare and technology investors including General Catalyst, Oak HC/FT, Sequoia, Dragoneer Investment Group, and Lux Capital.
An award-winning culture working towards an important mission – Maven Clinic is a recipient of over 30 workplace and innovation awards, including:
  • TIME 100 Most Influential Companies (2023)
  • CNBC Disruptor 50 List (2022, 2023)
  • Fast Company Most Innovative Companies (2020, 2023)
  • Built In Best Places to Work (2023)
  • Fortune Best Workplaces NY (2020, 2021, 2022, 2023)
  • Great Place to Work certified (2020, 2021, 2022, 2023)
  • Fast Company Best Workplaces for Innovators (2022)
  • Built In LGBTQIA+ Advocacy Award (2022)

Maven is looking for a Marketing leader to manage the lifecycle of our members, from enrollment, to activation, and through retention. In this role, you will lead the Member Growth Marketing org, a team developing strategies to grow our membership across our book of business that includes employers spanning the Fortune 100 to populations directly enrolled with health plans.

As Head of Member Growth Marketing, you will:

  • Lead and develop a high performing Member Growth Marketing team to improve our ability to hit and exceed enrollment targets
  • Develop the Member Growth Marketing strategy, using a data-first approach to tailor deliverables to member personas and directing investments toward the most effective channels
  • Build a framework to segment our different types of clients and their communication practices in order to maximize enrollments
  • Partner cross-functionally with key teams to execute campaigns
  • Working with Client Success to develop strategic, consultative relationships with our clients to attract and enroll their employees. You should expect to work very closely with CSM leads who partner with Health Plans and CSMs working with our largest accounts.
  • Partner with the Product team to build a seamless member journey, from enrollment campaigns through onboarding and engagement and retention efforts
  • Collaborate with the Data team to ensure that you have access to key member insights and to enable automation of workflows in your CRM tools.
  • Execute on launch and on-going campaigns, creating playbooks that drive member enrollment cost-effectively, with a focus on email, direct mail, digital, and additional internal customer channels
  • Embrace experimentation, consistently testing strategies to unlock even greater opportunities to drive new enrollments and member retention
  • Create systems that enable effective monitoring of performance at the client and channel level, enabling proactive management of our book of business
  • Ensure consistency and quality of external member communications that uphold our brand and messaging standards

Experience & Skills:

  • 10+ years of experience in consumer marketing roles leading member growth and retention, with at least 3+ years of experience in B2B2C environment
  • 3+ years of experience with a proven track record of hiring and leading high impact teams. You understand how to develop an interview plan that effectively tests for competencies and to establish a high performance culture that develops top talent.
  • You lead with data with a bias towards continuous improvement via rapid experimentation and iteration. Bonus: experience working in Looker.
  • You have extensive experience with multi-channel Marketing, with a focus on driving growth through email, text, and paid media. Bonus: experience with Braze or direct mail campaigns
  • Bonus: Experience working in digital health companies in roles that require collaboration with benefits buyers or health plan partners
  • Bonus: You have client-facing experience with leadership at high-profile clients, partnering to co-develop Marketing strategies.

For candidates in NYC, CO, or CA, the base salary range for this role is $160,000 - $250,000 per year. You will also be entitled to receive stock options and benefits. Individual pay decisions are based on a number of factors, including qualifications for the role, experience level, and skillset.

At Maven we believe that a diverse set of backgrounds and experiences enrich our teams and allow us to achieve above and beyond our goals. If you do not have experience in all of the areas detailed above, we hope that you will share your unique background with us in your application and how it can be additive to our teams.

Benefits & Perks:

We are reimagining what a supportive workplace looks like, from the inside out. On top of standards such as employer-covered health, dental, and insurance plan options, and generous PTO, we offer an all-of-you, inclusive approach to benefits:

  • Maven for Mavens: access to the full platform and specialists, including care for everything from mental health, reproductive health, family planning, pediatrics.
  • Whole-self care through wellness partnerships
  • Weekly breakfast, lunch, and get-togethers
  • 16 weeks 100% paid parental leave, flexible time upon return, and $1.5K/mo for 2 months, new parent stipend (for Mavens who've been with us at least six months)
  • Annual professional development stipend and access to a personal career coach through Maven
  • 401K matching for US-based employees (immediately vesting)

These benefits are applicable to Maven Clinic Co., US-based, full-time employees only. 1099/Contract Providers are ineligible for these benefits.

Maven is an affirmative action and equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, disability, age, sexual orientation, gender identity, national origin, veteran status, or genetic information. Maven is committed to providing access, equal opportunity and reasonable accommodation for individuals with disabilities in employment, its services, programs, and activities. Maven Clinic interview requests and job offers only originate from an @mavenclinic.com email address (e.g jsmith@mavenclinic.com). Maven Clinic will never ask for sensitive information to be delivered over email or phone. If you receive a scam issue or a security issue involving Maven Clinic please notify us at: security@mavenclinic.com. For general and additional inquiries, please contact us at careers@mavenclinic.com.