Exceptional People + Purpose Beyond Profit = Watershed Outcomes

Exceptional People + Purpose Beyond Profit = Watershed Outcomes

Senior Member Growth Marketing Associate (Payer)

Maven Clinic

Maven Clinic

Marketing & Communications, Sales & Business Development
New York, NY, USA
Posted on Saturday, June 22, 2024
Maven is the world’s largest virtual clinic for women and families on a mission to make healthcare work for all of us. Maven’s award-winning digital programs provide clinical, emotional, and financial support all in one platform, spanning fertility & family building, maternity & newborn care, parenting & pediatrics, and menopause. Employers and health plans trust Maven’s end-to-end platform to improve clinical outcomes, reduce healthcare costs, and provide equity in benefits programs. Founded in 2014 by CEO Kate Ryder, Maven has raised $300 million in funding from top healthcare and technology investors including General Catalyst, Oak HC/FT, Sequoia, Dragoneer Investment Group, and Lux Capital.
An award-winning culture working towards an important mission – Maven Clinic is a recipient of over 30 workplace and innovation awards, including:
  • TIME 100 Most Influential Companies (2023)
  • CNBC Disruptor 50 List (2022, 2023)
  • Fast Company Most Innovative Companies (2020, 2023)
  • Built In Best Places to Work (2023)
  • Fortune Best Workplaces NY (2020, 2021, 2022, 2023)
  • Great Place to Work certified (2020, 2021, 2022, 2023)
  • Fast Company Best Workplaces for Innovators (2022)
  • Built In LGBTQIA+ Advocacy Award (2022)

As the Senior Member Growth Marketing Associate (Payer), you’ll inspire, educate and activate women, men & families to access exceptional care for fertility & family building, maternity & newborn care, parenting & pediatrics, and perimenopause & menopause. This role is ideal for someone with a strong B2B2C marketing background, an understanding of health plans and the healthcare landscape, proven ability to cultivate positive partner relationships, and exceptional project management skills. This is an opportunity to have an immediate impact by bringing data-driven marketing strategies to life to drive enrollments through health plans and employer groups.

As a Senior Member Growth Marketing Associate (Payer) at Maven, you will:

  • Be responsible for exceeding member enrollment goals for assigned health plan accounts by working cross-functionally with Member Growth Marketing, Payer Growth and payer marketing teams directly to execute marketing plans, analyze impact and optimize campaigns
  • Refine our Medicaid playbook, identify best practice trends and support implementation of new marketing strategies and tests to reach Medicaid member populations
  • Support implementation of new health plans by developing and rolling out communications toolkits and executing omnichannel member awareness campaigns across both email and direct mail; manage campaign performance and reporting, ultimately using data and insights to improve enrollment initiatives
  • Foster and maintain relationships with payer marketing contacts and lead marketing discussions/strategy sessions to ensure marketing approach alignment
  • Work cross-functionally to iterate on our approach to client account management, campaign performance analysis and reporting
  • Work closely with creative department to refresh marketing materials and ensure brand compliance
  • Build strong relationships with Client Success teams to identify opportunities to improve processes and scale marketing efforts while driving results

Minimum Qualifications:

  • 2-4 years of experience with B2B2C marketing, including some client-facing experience
  • Experience in the healthcare space, ideally working with payers (health plans)
  • Highly analytical with a strong mindset for growth
  • Exceptionally strong organizational and project management skills, with demonstrated experience in managing complex projects
  • Creative skillset; attention to detail and experience in working with design teams to ensure brand alignment
  • Ability to strategically translate research and insights into actionable marketing plans
  • Excellent verbal and written communication skills including strong presentation skills
  • Strong business judgment: ability to quickly understand business drivers for Maven clients and effectively communicate Maven’s value proposition
  • Self-directed, entrepreneurial and eager to take ownership

Preferred Qualifications:

  • Experience working with Medicaid plans
  • Experience with Braze, Looker, Canva, Asana, Figma, Webflow or similar tools
  • Vendor management experience
  • Start-up experience

For candidates in NYC, CO, or CA, the base salary range for this role is $98K - $115K per year. You will also be entitled to receive bonus, stock options and benefits. Individual pay decisions are based on a number of factors, including qualifications for the role, experience level, and skillset.

At Maven we believe that a diverse set of backgrounds and experiences enrich our teams and allow us to achieve above and beyond our goals. If you do not have experience in all of the areas detailed above, we hope that you will share your unique background with us in your application and how it can be additive to our teams.

Benefits & Perks:

We are reimagining what a supportive workplace looks like, from the inside out. On top of standards such as employer-covered health, dental, and insurance plan options, and generous PTO, we offer an all-of-you, inclusive approach to benefits:

  • Maven for Mavens: access to the full platform and specialists, including care for everything from mental health, reproductive health, family planning, pediatrics.
  • Whole-self care through wellness partnerships
  • Weekly breakfast, lunch, and get-togethers
  • 16 weeks 100% paid parental leave, flexible time upon return, and $1.5K/mo for 2 months, new parent stipend (for Mavens who've been with us at least six months)
  • Annual professional development stipend and access to a personal career coach through Maven
  • 401K matching for US-based employees (immediately vesting)

These benefits are applicable to Maven Clinic Co., US-based, full-time employees only. 1099/Contract Providers are ineligible for these benefits.

Maven is an affirmative action and equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, disability, age, sexual orientation, gender identity, national origin, veteran status, or genetic information. Maven is committed to providing access, equal opportunity and reasonable accommodation for individuals with disabilities in employment, its services, programs, and activities. Maven Clinic interview requests and job offers only originate from an @mavenclinic.com email address (e.g jsmith@mavenclinic.com). Maven Clinic will never ask for sensitive information to be delivered over email or phone. If you receive a scam issue or a security issue involving Maven Clinic please notify us at: security@mavenclinic.com. For general and additional inquiries, please contact us at careers@mavenclinic.com.