Exceptional People + Purpose Beyond Profit = Watershed Outcomes

Exceptional People + Purpose Beyond Profit = Watershed Outcomes

Lead Copywriter, Strategy & Brand Voice



Marketing & Communications
Multiple locations
Posted on Wednesday, February 21, 2024

Job Description

About Rivian

Rivian is on a mission to keep the world adventurous forever. This goes for the emissions-free Electric Adventure Vehicles we build, and the curious, courageous souls we seek to attract.

As a company, we constantly challenge what’s possible, never simply accepting what has always been done. We reframe old problems, seek new solutions and operate comfortably in areas that are unknown. Our backgrounds are diverse, but our team shares a love of the outdoors and a desire to protect it for future generations.

Role Summary

Marketing is at the forefront of how we build the Rivian community, creating intuitive, innovative, and beautiful moments that our customers will love. We strive to understand and predict our customers’ needs and behaviors, leveraging these insights to inform the design of compelling experiences across each touchpoint throughout their journey with Rivian.

Sitting on the Strategy & Brand Voice team, the Lead Copywriter will write copy that engages, informs and delights our customers and community.


  • Write customer-facing copy that spans Rivian's owned channels: website, email, social and retail spaces
  • Distill our brand mission, product, and purchasing process into accessible, inviting language for customers
  • Take an active role in brief building and product positioning – information gathering and synthesis are core to the role – your detective skills will be put to good use
  • Integrate deeply into Rivian’s communications channels, collaborating with product managers, engineers, subject matter experts, approval groups, content and comms team members to create consistent, compelling messaging for customers
  • Organize and track feedback across multiple writing assignments, rapidly integrating feedback to keep content velocity high
  • Champion clarity and challenge internal stakeholders to maintain Rivian’s brand voice and customer experience


  • 8+ years marketing copywriting experience
  • Relentlessly curious and unwilling to settle for surface level understanding (we can’t provide clarity we don’t ourselves possess). Be ready to become an expert on anything our customers need to know!
  • Highly proactive – you don’t wait for a brief to be assembled for you, and don’t expect things to be tidy
  • Self-starter, comfortable with ambiguity and the ability to juggle multiple priorities under tight deadlines in a fast-paced, changing environment
  • Impeccable briefing skills, strong communication skills (written and verbal) and a proven track record of highly effective collaboration
  • Experience distilling technical products and processes into simple, digestible bits of communication
  • Experience working across multiple subject matter experts and organizational perspectives
  • Excellent time management and organizational skills
  • EV, tech, automotive and/or startup experience a plus

Pay Disclosure

Salary Range for California Based Applicants: $101,000-$126,200 (actual compensation will be determined based on experience, location, and other factors permitted by law).

Benefits Summary: Rivian provides robust medical/Rx, dental and vision insurance packages for full-time employees, their spouse or domestic partner, and children up to age 26. Coverage is effective on the first day of employment, and Rivian covers most of the premiums.

Equal Opportunity

Rivian is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, ancestry, sex, sexual orientation, gender, gender expression, gender identity, genetic information or characteristics, physical or mental disability, marital/domestic partner status, age, military/veteran status, medical condition, or any other characteristic protected by law.

Rivian is committed to ensuring that our hiring process is accessible for persons with disabilities. If you have a disability or limitation, such as those covered by the Americans with Disabilities Act, that requires accommodations to assist you in the search and application process, please email us at candidateaccommodations@rivian.com.

Candidate Data Privacy

Rivian may collect, use and disclose your personal information or personal data (within the meaning of the applicable data protection laws) when you apply for employment and/or participate in our recruitment processes (“Candidate Personal Data”). This data includes contact, demographic, communications, educational, professional, employment, social media/website, network/device, recruiting system usage/interaction, security and preference information. Rivian may use your Candidate Personal Data for the purposes of (i) tracking interactions with our recruiting system; (ii) carrying out, analyzing and improving our application and recruitment process, including assessing you and your application and conducting employment, background and reference checks; (iii) establishing an employment relationship or entering into an employment contract with you; (iv) complying with our legal, regulatory and corporate governance obligations; (v) recordkeeping; (vi) ensuring network and information security and preventing fraud; and (vii) as otherwise required or permitted by applicable law.

Rivian may share your Candidate Personal Data with (i) internal personnel who have a need to know such information in order to perform their duties, including individuals on our People Team, Finance, Legal, and the team(s) with the position(s) for which you are applying; (ii) Rivian affiliates; and (iii) Rivian’s service providers, including providers of background checks, staffing services, and cloud services.

Rivian may transfer or store internationally your Candidate Personal Data, including to or in the United States, Canada, the United Kingdom, and the European Union and in the cloud, and this data may be subject to the laws and accessible to the courts, law enforcement and national security authorities of such jurisdictions.

Please note that we are currently not accepting applications from third party application services.