Exceptional People + Purpose Beyond Profit = Watershed Outcomes

Exceptional People + Purpose Beyond Profit = Watershed Outcomes

Lead Analyst, Marketing Analytics - East Coast



Marketing & Communications, IT, Data Science
United States
Posted on Wednesday, April 3, 2024

Job Description

About Rivian

Rivian is on a mission to keep the world adventurous forever. This goes for the emissions-free Electric Adventure Vehicles we build, and the curious, courageous souls we seek to attract.

As a company, we constantly challenge what’s possible, never simply accepting what has always been done. We reframe old problems, seek new solutions and operate comfortably in areas that are unknown. Our backgrounds are diverse, but our team shares a love of the outdoors and a desire to protect it for future generations.

Role Summary

Rivian is seeking a detail oriented data driven root cause problem solver with the technical chops to shed light on the performance and productivity, among other critical aspects, of the Marketing organization. Output enables users to zoom into the root cause of the problem set


  • Be a key member of a high caliber Marketing Analytics team that generates insight into operational performance with significant exposure to senior management and across multiple departments
  • Build, improve, and manage dashboards and associated data pipelines, tables, and data integrations to help the Marketing organization manage to KPIs and budget
  • Construct and refine Multi Touch Attribution, Marketing Mix Model, and other models
  • Analyze marketing campaign performance, consumer behavior, and market trends to identify actionable insights
  • Perform deep-dive analyses on large, complex web datasets and provide strategic insights, hypotheses and conclusions about web behavior
  • Identify and integrate discrete data sources, validate data fidelity and create data when none currently exists
  • Maintain our web data tracking infrastructure on Rivian.com and Mobile app and other data sources
  • Consolidate web data and internal CRM database to understand the full customer journey and impact of customer acquisition channels
  • Apply optimal tagging methodologies (e.g. Google Tag Manager) to optimize targeting of content by audience and segmentation
  • Utilize advanced statistical methods and data science techniques to optimize marketing strategies and drive business growth
  • Provide insights and data-driven recommendations to support product development, pricing strategies, and customer segmentation to senior leadership and key stakeholders
  • Update and distribute regular reports to various internal stakeholders
  • Keep dashboards current and pulling from the latest sources
  • Support ad hoc analyses and reports needed for business decisions, planning, and execution including supporting new product launches/offerings and new initiatives
  • Generate insights and contributes real-time results from dashboards in support of presentations and read-outs to senior management
  • Collaborate with the IT team to build out Marketing (digital and experiential) data infrastructure, pipelines, ETLs, and security within the data warehouse
  • Work with product team to plan, execute and analyze A/B experiments and track new user web events for any product launches
  • Streamline information accessibility and data normalization through lean and continuous improvement methodologies
  • Key partners to collaborate with include IT, Finance & Accounting, Treasury, Product Management, Communications, Various Operations Teams, People Team, Demand Planning, Strategy, Marketing, Sales, Commercial Operations


  • Proficient in SQL, Hex, ThoughtSpot, Sigma, Connect or Tableau, Excel, Python, R, Salesforce Marketing Cloud, Google Analytics
  • 6+ years of related business experience in digital and/or experiential marketing analytics (data and/or decision science demonstrating increasing levels of responsibility)
  • 4+ years in web analytics including hands on experience with Google Analytics, GA4, tracking marketing campaigns, Ad campaigns, and working with various ad platforms
  • Bachelor's degree in Marketing, Business, Statistics, Economics, Engineering or related field; Master's degree preferred
  • Exceptional analytical, problem-solving, advanced business acumen mindset and passion for data driven decision making
  • Excellent communicator, with ability to partner at the most senior levels of the finance organization and experience presenting and build relationships with internal stakeholders
  • Strong understanding of digital marketing channels, including SEO, SEM, social media, email marketing, etc.
  • Strong organizational skills reflecting prioritization with a sense of urgency
  • Strong interpersonal and team-building skills; ability to lead, grow/cultivate, and motivate a diverse team
  • Experienced in start-up operations or launching new products quickly and successfully including integrating data from sources (3rd party, Excel, Smartsheet, Data Lake)
  • Effective communication and strategic thinking skills required
  • Strong project management, planning, and organization skills, including ability to manage multiple projects simultaneously in a fast-paced environment
  • Continuous improvement attitude; ability to suggest and implement best practices
  • Lean Six Sigma / PMP / APICS Certification a plus
  • Ability to quickly understand and map systems, processes and operations
  • Adaptability in a dynamically changing environment
  • Strong Excel, Word, and PowerPoint skills
  • Incorporates Gemba to validate findings; willing to travel (up to 10%)
  • Extremely detail oriented

Pay Disclosure

Salary Range/Hourly Rate for New York Based Applicants: [ $149,000 - $187,000 ] (actual compensation will be determined based on experience, location, and other factors permitted by law).

Benefits Summary: Rivian provides robust medical/Rx, dental and vision insurance packages for full-time employees, their spouse or domestic partner, and children up to age 26. Coverage is effective on the first day of employment, and Rivian covers most of the premiums

Equal Opportunity

Rivian is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, ancestry, sex, sexual orientation, gender, gender expression, gender identity, genetic information or characteristics, physical or mental disability, marital/domestic partner status, age, military/veteran status, medical condition, or any other characteristic protected by law.

Rivian is committed to ensuring that our hiring process is accessible for persons with disabilities. If you have a disability or limitation, such as those covered by the Americans with Disabilities Act, that requires accommodations to assist you in the search and application process, please email us at candidateaccommodations@rivian.com.

Candidate Data Privacy

Rivian may collect, use and disclose your personal information or personal data (within the meaning of the applicable data protection laws) when you apply for employment and/or participate in our recruitment processes (“Candidate Personal Data”). This data includes contact, demographic, communications, educational, professional, employment, social media/website, network/device, recruiting system usage/interaction, security and preference information. Rivian may use your Candidate Personal Data for the purposes of (i) tracking interactions with our recruiting system; (ii) carrying out, analyzing and improving our application and recruitment process, including assessing you and your application and conducting employment, background and reference checks; (iii) establishing an employment relationship or entering into an employment contract with you; (iv) complying with our legal, regulatory and corporate governance obligations; (v) recordkeeping; (vi) ensuring network and information security and preventing fraud; and (vii) as otherwise required or permitted by applicable law.

Rivian may share your Candidate Personal Data with (i) internal personnel who have a need to know such information in order to perform their duties, including individuals on our People Team, Finance, Legal, and the team(s) with the position(s) for which you are applying; (ii) Rivian affiliates; and (iii) Rivian’s service providers, including providers of background checks, staffing services, and cloud services.

Rivian may transfer or store internationally your Candidate Personal Data, including to or in the United States, Canada, the United Kingdom, and the European Union and in the cloud, and this data may be subject to the laws and accessible to the courts, law enforcement and national security authorities of such jurisdictions.

Please note that we are currently not accepting applications from third party application services.