Rivian is on a mission to keep the world adventurous forever. This goes for the emissions-free Electric Adventure Vehicles we build, and the curious, courageous souls we seek to attract.
As a company, we constantly challenge what’s possible, never simply accepting what has always been done. We reframe old problems, seek new solutions and operate comfortably in areas that are unknown. Our backgrounds are diverse, but our team shares a love of the outdoors and a desire to protect it for future generations.
Role Summary
Rivian is seeking a Lead, Field Sales Marketing who desires the challenge of driving awareness and building marketing programs for our Sales + Service locations. You will lead the creation of our marketing strategy for Rivian’s Sales and Service locations across North America, defining activation programming, local marketing and communications approach, and elevating the customer experience through in-store content. As the Field Sales and Marketing lead, you are accountable for designing and implementing Rivian’s Sales and Service marketing strategy to achieve brand and commercial objectives across the portfolio of sales and service locations.
To be successful in this role, you must have a deep curiosity for local marketing objectives and apply a customer-first approach to your work. You thrive working with field sales leaders, building programs that local teams will execute, and are equally at-home out in the field, interfacing with customers and our community in the wild. You are successful in ambiguous and unexpected environments, tackling all challenges with a flexible and solution-oriented mindset. You are results driven and demonstrate an understanding of how each interaction supports the broader customer and employee experience.
Responsibilities
- Build a scalable retail marketing roadmap across the Field Sales and Service portfolio, partnering with In-Store Visual Content, Spaces Marketing, and Retail Ops team to adapt and scale brand campaigns, product launches, and In-Store Content to Field Sales and Service locations
- Deeply integrate with Marketing, Communications, Facilities and In-Store Visual Content to create and execute the Retail experience framework and playbook, enabling both a scalable and repeatable approach and hyper-local autonomy
- Own and implement the on-site programming, experience, and activation approach and strategy for all Field Sales and Service Locations
- Develop a hyper-local community playbook that will empower regional and location-level leaders with the process, guidelines, and tools necessary to operate semi-autonomously and build deep, authentic relationships through community-related initiatives and activations
- Define the physical space operational requirements necessary to support the experience strategy and work closely with Retail Ops and Facilities to ensure they are represented in each location plan
- Build awareness, drive traffic, and brand loyalty by working closely with Marketing and Comms teams to establish a specific communication/marketing plan for Field Sales and Service locations
- Partner with Marketing and Comms to develop the launch playbook for new locations
- Partner closely with the Drives and Ops teams to evaluate and establish how Drives integrate and benefit from local marketing initiatives
- Define and track relevant metrics of success, reporting on the impact of marketing tactics and results of local community activations.
- Ensure alignment of all experiences with the broader Spaces Marketing objectives and program goals
- Manage the budgeting process for marketing activity at Field Sales and Service locations, including regular reporting and reconciliation, pro-forma evaluation, forecasting, modeling, gathering comp trends, and ensuring alignment with the overall Spaces and Marketing program objectives and budgets
Qualifications
- Bachelor’s Degree or equivalent experience and 6+ years’ experience in a retail marketing, field marketing, community engagement, or event marketing with a highly experiential brand
- At least 21 years of age
- The ability and willingness to travel regularly, up to 70% of the time, including driving to various worksites
- Ability and availability to support experiences and events on nights and weekends
- Ability to support onsite event production, including lifting heavy equipment and standing for long durations
- Proven ability to build authentic relationships with key stakeholders and translate high-level brand values through compelling experiences
- Energetic, enthusiastic, and engaging customer interaction style
- Ability to understand and articulate concepts in the technology and automotive space
- Resilience and ability to overcome objections using active listening and critical thinking
- Ability to multi-task while providing exceptional quality of work
- Ability to learn quickly, thrive in a fast-paced environment and adapt to changing timelines
- An obsessive approach to elevating the customer experience and commitment to taking every opportunity to over-deliver when it comes to delighting and interacting with our community
- Possess an entrepreneurial mindset and apply a scrappy and resourceful approach to everything you do
- Solve problems and overcome challenges with creativity and ingenuity
Pay Disclosure
Salary Range for California Based Applicants: $125,000 to $156,000 (actual compensation will be determined based on experience, location, and other factors permitted by law).
Benefits Summary: Rivian provides robust medical/Rx, dental and vision insurance packages for full-time employees, their spouse or domestic partner, and children up to age 26. Coverage is effective on the first day of employment, and Rivian covers most of the premiums.
Equal Opportunity
Rivian is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, ancestry, sex, sexual orientation, gender, gender expression, gender identity, genetic information or characteristics, physical or mental disability, marital/domestic partner status, age, military/veteran status, medical condition, or any other characteristic protected by law.
Rivian is committed to ensuring that our hiring process is accessible for persons with disabilities. If you have a disability or limitation, such as those covered by the Americans with Disabilities Act, that requires accommodations to assist you in the search and application process, please email us at candidateaccommodations@rivian.com.
Candidate Data Privacy
Rivian may collect, use and disclose your personal information or personal data (within the meaning of the applicable data protection laws) when you apply for employment and/or participate in our recruitment processes (“Candidate Personal Data”). This data includes contact, demographic, communications, educational, professional, employment, social media/website, network/device, recruiting system usage/interaction, security and preference information. Rivian may use your Candidate Personal Data for the purposes of (i) tracking interactions with our recruiting system; (ii) carrying out, analyzing and improving our application and recruitment process, including assessing you and your application and conducting employment, background and reference checks; (iii) establishing an employment relationship or entering into an employment contract with you; (iv) complying with our legal, regulatory and corporate governance obligations; (v) recordkeeping; (vi) ensuring network and information security and preventing fraud; and (vii) as otherwise required or permitted by applicable law.
Rivian may share your Candidate Personal Data with (i) internal personnel who have a need to know such information in order to perform their duties, including individuals on our People Team, Finance, Legal, and the team(s) with the position(s) for which you are applying; (ii) Rivian affiliates; and (iii) Rivian’s service providers, including providers of background checks, staffing services, and cloud services.
Rivian may transfer or store internationally your Candidate Personal Data, including to or in the United States, Canada, the United Kingdom, and the European Union and in the cloud, and this data may be subject to the laws and accessible to the courts, law enforcement and national security authorities of such jurisdictions.
Please note that we are currently not accepting applications from third party application services.