Business Development Manager (Inbound)
Sokin
As an Business Development Manager (Inbound) at Sokin, you will be the first point of contact for prospective corporate clients generated through our paid marketing and automated inbound channels.
You will own the full lifecycle of inbound opportunities, from initial qualification through to closing, compliance approval, onboarding, and activation, before handing clients over to Relationship Management or Customer Support (depending on client size and complexity).
This is a high-impact commercial role for an experienced inbound sales professional who thrives in competitive environments, understands how to qualify value early, and can consistently convert high-intent leads into revenue. You will work with prospects who are often engaging multiple providers, so strong listening skills, commercial judgement, and the ability to position Sokin’s value clearly against competitors are critical.
You will gain deep exposure to Sokin’s global payments ecosystem — including payments, FX, and treasury solutions — and play a key role in maximising ROI from our paid acquisition channels.
About Us
Sokin is a next-generation B2B financial services provider, enabling businesses to make and receive global payments with greater speed, lower cost, and total transparency. Our mission is simple: we’re simplifying global business — so businesses thrive wherever they choose to grow.
We deliver services across:
Global payments and receivables
Foreign Exchange (FX)
Treasury management
Finance reconciliations
We are rapidly expanding, with an established presence across EMEA, APAC, and North America. Backed by strong global infrastructure and industry-leading partners, we are redefining how businesses move money worldwide.
Our clients span industries including sports and entertainment, logistics, travel, and technology. As we continue to scale, we’re building a team of exceptional people who share our ambition to transform the future of global payments.
Key Responsibilities
Inbound Lead Ownership & Conversion
Take full ownership of all inbound leads generated via paid marketing, website applications, automated funnels, referrals, partnerships, and events.
Qualify inbound opportunities quickly and effectively, identifying high-value prospects early and disqualifying low-value opportunities to maximise productivity.
Convert qualified inbound leads into closed, revenue-generating clients.
Consultative Sales & Competitive Positioning
Conduct high-quality discovery calls to understand prospect needs, pain points, and decision criteria.
Build strong rapport with prospects who are often evaluating multiple competitors.
Position Sokin’s solutions clearly and commercially to address prospect requirements and differentiate against competitors.
End-to-End Deal Management
Manage the full inbound sales journey, including:
Initial qualification and discovery
Proposal creation and presentation
Application preparation
Collection of required documentation
Coordination through compliance review and approval
Client onboarding through to activation
Ensure a smooth and professional handover to Relationship Management or Customer Support once the client is live.
CRM Excellence & Activity Management
Maintain exceptional CRM discipline, ensuring all activity, commentary, notes, and next steps are accurately recorded.
Manage callbacks, follow-ups, task setting, and pipeline progression with precision.
Track and optimise inbound conversion rates across the funnel.
KPI & Revenue Performance
Meet and exceed KPIs across activity and revenue, including:
MQL → SAL → SQL conversion rates
Close rates
Revenue targets
Speed-to-lead and response times
Continuously improve inbound performance through data-led insights and process optimisation.
Cross-Functional Collaboration
Work closely with Marketing to feedback on lead quality and campaign performance.
Partner with Compliance, Onboarding, Product, and Operations teams to ensure efficient client progression.
Contribute to ongoing improvements in inbound sales processes and automation.
Requirements
Inbound Sales Expertise
3+ years’ experience in a high-performing inbound sales role, ideally within financial services, fintech, payments, SaaS, or a regulated B2B environment.
Proven experience closing paid inbound or automated application-driven leads.
Commercial & Consultative Skillset
Strong ability to build rapport quickly and lead structured, value-driven sales conversations.
Confident handling competitive sales situations and positioning solutions against alternatives.
Commercial judgement to identify high-value opportunities early and prioritise effectively.
CRM & Process Discipline
Expert-level CRM usage (e.g. Salesforce, Zoho or similar), with a track record of maintaining clean pipelines, accurate forecasting, and detailed activity commentary.
Highly organised with strong follow-up and time-management skills.
Target-Driven & Resilient
Demonstrated success meeting or exceeding revenue and conversion targets.
Comfortable operating in a fast-paced, high-volume inbound environment.
Resilient, adaptable, and motivated by performance metrics.
Collaboration & Mindset
Team-oriented with the ability to work cross-functionally across Marketing, Compliance, and Client teams.
Customer-first mindset with a focus on long-term value, not just short-term wins.
Why Join Sokin?
Be part of a fast-growing global fintech with strong momentum across EMEA and North America
Own high-intent inbound demand with clear accountability and impact
Work with sophisticated, international businesses
Clear progression opportunities within a scaling commercial organisation
Competitive compensation and performance-driven incentives