Sales Manager, B2B Corporate Wellness
Tonal
Location
San Francisco, CA
Employment Type
Full time
Location Type
Hybrid
Department
Revenue
Compensation
- $120K – $150K • Offers Equity • Offers Commission
We take into consideration an individual’s background, experience, and location in determining their salary. This role is also eligible for health insurance, retirement savings benefits, life insurance and disability benefits, flexible paid time off, parental leave, and other additional benefits.
About Tonal
Tonal is the world’s most intelligent strength training system. Combining adaptive digital weight, personalized coaching, and a premium connected experience, Tonal helps people get stronger, healthier, and live better lives. While Tonal has achieved exceptional product-market fit in the home, the commercial market—spanning multifamily housing, homebuilders, corporate wellness, country clubs, short-term rentals, private clubs, and more—represents a significant, untapped growth opportunity. We are building a commercial business that brings Tonal into environments where people live, work, travel, and play.
Overview
Tonal is seeking a Sales Manager to build our commercial business from the ground up. This is our first dedicated B2B sales hire, responsible for opening new distribution channels, driving outreach into priority commercial verticals, and establishing Tonal as the premier strength platform across multi family homes, premium homebuilders, STR operators, offices, private clubs, and more. This role is execution-focused and relationship-driven. You will activate Tonal’s commercial vision by running a disciplined outbound motion, leveraging your network, and executing the sales playbook in partnership with the Senior Director of Partnerships.
What You Will Do
Drive Commercial Sales Across Priority Verticals
You will be directly responsible for outreach, qualification, and deal execution across the highest-value commercial segments, including:
Corporate Wellness / Fitness Facility Management
Own Partner Outreach + Pipeline Development
Leverage an existing network of decision-makers across real estate, corporate wellness, fitness, and commercial amenities to accelerate Tonal’s entry into key environments.
Build and manage a robust pipeline of commercial prospects
Conduct outbound outreach and represent Tonal at trade organizations and industry events
Engage prospects through collateral, demos, site visits, and relationship-building
Maintain CRM accuracy and lead hygiene
Close Deals + Launch Partners Successfully
Lead commercial negotiations, pricing conversations, and order fulfillment coordination
Work cross-functionally with Operations, Finance, and Support to ensure seamless partner setup
Create early sales playbooks, repeatable workflows, and scalable processes
Serve as an advocate for commercial partners inside Tonal
Who You Are
4–7+ years of experience in partnerships, sales, business development, real estate partnerships, hospitality, or commercial fitness
Proven success sourcing, pitching, and closing B2B deals
A well-networked seller with an existing book of relationships across real estate, private clubs, commercial fitness, corporate wellness, or related industries.
Deeply connected in the ecosystems where people live and work, with the ability to open doors at the owner, developer, operator, or C-suite level on day one.
Known in your market as a relationship builder who maintains a strong reputation and repeat partnerships over time.
Exceptional communicator who thrives in outbound sales and relationship-based selling
Comfortable running a high-volume outreach motion and also closing strategic, multiline accountsHighly organized operator who brings structure, clarity, and process to ambiguous environments
Entrepreneurial, self-starting, and excited about being the first hire in a new business unit
Strong cross-functional collaborator who can influence Product, Operations, Support, and Finance
Experience selling hardware, fitness equipment, hospitality amenities, or real-estate-adjacent products is a plus
CRM-native with strong pipeline management discipline
Why You Will Love Working at Tonal
You’re joining at the ground floor of Tonal’s next major growth channel
Competitive compensation package, benefits, and Tonal product perks
Collaborative, mission-driven team with a passion for redefining strength training
At Tonal, we believe that the unique and varied lived experiences of our teammates contribute to our overall strength. We don’t just appreciate differences, we celebrate them, and we always seek people that represent a wide variety of backgrounds. We’re dedicated to adding new perspectives to the team and designing employee experiences that contribute to your growth as much as you do to ours. If your experience aligns with what we’re looking for (even if you don’t check every single box), send us your application. We would love to hear from you!
Tonal is committed to meeting the diverse needs of people with disabilities in a timely manner that is consistent with the principles of independence, dignity, integration, and equality of opportunity. Should you have any accommodation requests, please reach out to us via our confidential email, accessibility@tonal.com. All requests will be addressed and responded to in accordance with Tonal’s Accessibility Policy and local legislation.
Compensation Range: $120K - $150K