Senior Growth Marketing Manager
Baselane
Marketing & Communications, Sales & Business Development
Toronto, ON, Canada
Posted on Dec 24, 2024
About Baselane
At Baselane, our mission is to empower landlords with tools and insights to help them save time, increase their returns, and grow their investment portfolios. Traditional financial institutions have been a growth limiter for landlords - we are looking to change that. We are building the future of financial services for the 12+ million landlords and real estate investors who own over 25 million homes in the United States.
We are a rapidly growing banking and financial management platform for individual landlords and real estate investors. Backed by leading FinTech investors, including Matrix Partners, Activant Capital, Collaborative Fund, Conversion Capital, Diagram Ventures, ThomVest, and many FinTech leaders from PayPal, eBay, Google, and more.
About The Role
Reporting to our VP of Growth, the Senior Growth Marketing Manager sits on the Growth Marketing team and is responsible for owning Baselane’s direct response channels. You will develop and deploy a media buying strategy with rigorous channel testing focused on campaign structure, targeting, creative, landing pages, and more. This role is extremely collaborative, and you will work across various teams including Brand, Content, Product, Design, Data Analytics, and Compliance, to create a seamless end-user onboarding experience.
As an early member of our Growth Marketing team, you will have the opportunity to significantly influence Baselane’s acquisition strategy and overall company growth. You’ll leverage Baselane’s unique data to build campaigns and drive impact to channel performance, optimizing campaigns toward our highest-value customers. If you thrive in a fast-paced environment, can manage several complex projects, and want to play a pivotal role in shaping the next phase of our growth journey, then Baselane is the place for you.
Please note that this is a hybrid role that will require at least 2 days a week in our downtown Toronto office a few blocks from Union Station.
What You'll Be Doing
- Lead the direct response channels at Baselane, such as the Meta, Google, and affiliate channels
- Manage and build the team as the function grows in the future
- Explore and prioritize strategies that scale Baselane’s direct response growth efforts sustainably
- Own the development, testing, and optimization of our direct response campaigns
- Utilize qualitative and quantitative data to manage campaign performance and optimize towards sustainable payback periods
- Report on channel performance, being able to dig into specific campaign outcomes
- Launch measurable A/B and multivariate testing across campaigns; continually optimize campaigns, automation, and workflows
- Lead day-to-day communication with agency and brand partners to plan and build performant ad creatives
- Own website and landing page performance; conceptualize, prioritize, and manage CRO initiatives to improve conversion rates at every step of the user journey
- Stay up-to-date on industry trends and competitor programs, and propose innovative tests to help reach target conversion goals
What We’re Looking For
- You have 5+ years in marketing with 4+ years directly in growth marketing
- You have experience running one or more of these channels: Meta, Google SEM, YouTube, or TikTok
- You have a strong sense for brand and details; and a keen eye for creativity that gets results
- You have a deep understanding of attribution models and strong opinions around attribution methodologies
- You care about incrementality and understand the nuance of incremental measurement
- You have managed 7-figure annual budgets across campaigns while building a world-class performance marketing strategy through rigorous channel testing
- You are highly organized with strong attention to detail, clarity, and action-oriented
- You have a knack for gathering, analyzing, and reporting on campaign data with the goal of finding opportunities for improvement
Bonus Points
- You are skilled in writing SQL or Python
- You have experience working with tools like Amplitude, Hightouch, Segment or Google Tag Manager
- You are well-versed in marketing an SMB fintech product
Benefits & Perks
- Competitive compensation
- Equity - Ownership in what we are building!
- High-quality Medical, Vision, and Dental Insurance
- Life Insurance and Disability Coverage
- Generous time off
- Flexible working hours and location
- Remote working stipend to set up a home office
- Regular social events